Utah AD Mark Harlan Reflects on BYU-Utah Incident
Utah athletic director Mark Harlan addressed his controversial actions during the BYU-Utah football game at Rice-Eccles Stadium on Nov. 9. Speaking for the first time since then, Harlan discussed his postgame comments and subsequent apologies to BYU athletic director Tom Holmoe, coach Kalani Sitake, and Big 12 commissioner Brett Yormark.
The incident followed Utah’s 22-21 loss to BYU, during which a defensive holding call and timeout controversy led to BYU’s game-winning field goal. Though replays confirmed the call’s validity, Harlan reacted emotionally, criticizing the officiating crew and Big 12 professionalism in a press conference. The Big 12 later fined him $40,000.
Harlan admitted his behavior was unprofessional, emphasizing the importance of learning from the experience. He reached out to Holmoe, Sitake, and Yormark to apologize for his remarks, expressing regret for detracting from BYU’s victory and Utah’s Big 12 participation.
In an exclusive interview, Harlan also discussed other topics, including Utah football coach Kyle Whittingham’s return, NIL, revenue sharing, and roster management.
Whittingham’s Return
Amid speculation about his future, Whittingham confirmed his return for a 21st season after discussions with Harlan and university president Taylor Randall. Harlan praised Whittingham’s leadership and the program’s adjustments, including hiring offensive coordinator Jason Beck and revamping Utah’s offense.
Court Rulings and Transfers
Harlan addressed the impact of recent court rulings, including unlimited player transfers. He acknowledged challenges in managing rosters, emphasizing the importance of strategic planning and NIL programming to retain and recruit talent.
NIL Success and Retaining Talent
Utah doubled its NIL player compensation through the Crimson Collective, helping retain key players and recruit top talent. Harlan highlighted the necessity of competitive NIL structures to sustain success.
Revenue Sharing Changes
Starting in July, universities can directly compensate athletes under the “House v. NCAA” ruling. Harlan confirmed Utah’s commitment to revenue sharing, emphasizing its positive impact on student-athletes and programs.
Seeking Additional Revenue
Harlan discussed creative approaches to generate additional revenue, such as selling advertisement space and expanding licensing opportunities. He stressed the need to adapt to evolving NCAA regulations and maintain strong donor support.
Despite challenges, Harlan remains optimistic about Utah’s future, aiming to uphold the program’s excellence and foster a positive environment for student-athletes.