What can Cowboys fans expect from new head coach Brian Schottenheimer? Here’s what he shared.
With Brian Schottenheimer’s promotion, the Dallas Cowboys opted to retain continuity rather than overhaul their culture or philosophy. As the previous offensive coordinator steps into the head coach role, how much will truly change?
Schottenheimer addressed this question and more during his introductory press conference on Monday, where he was officially announced as the 10th head coach in franchise history.
Team owner Jerry Jones acknowledged the need for change, but any significant differences in how Schottenheimer’s team operates compared to Mike McCarthy’s five-year tenure might not be immediately visible.
Schottenheimer repeatedly emphasized his focus on culture building. Addressing the players present at the press conference, he outlined his expectations for the team.
“The kind of people we’re looking for are represented by many of the men in the back,” Schottenheimer said. “We want world-class competitors who strive daily to be the best versions of themselves. We value relentless work ethic. My father taught me early on that outworking others is a key to success in this business.”
He added, “We’re seeking people who love football. If you’re not passionate about this game and what the shield represents, you’re in the wrong business.”
While Schottenheimer avoided criticizing McCarthy’s work, he stressed his preference for a relationship-driven culture and how it will influence the team.
“Mike’s one of my closest friends,” he said. “When you look at what Mike accomplished with this team over the last five years, it’s remarkable. One of my strengths is building relationships based on trust, respect, and connection. While I’m strong with X’s and O’s, my real strength lies with people. The men in our locker room are excited about that.”
He continued, “As we develop this team’s culture, I believe that’s where my biggest impact will be felt.”
As Schottenheimer takes on offensive play-calling duties, Jerry Jones revealed that the new head coach is eager to implement ideas he previously had to hold back on. That freedom has energized both players and management.
“I believe in using cut splits, shifts, and motions to create advantages,” Schottenheimer explained. “I want our runs and passes to look similar. We’re also planning to incorporate a tempo element, which was a suggestion from the players.”
Jones praised Schottenheimer’s offensive expertise, crediting his unique perspective developed under his father Marty Schottenheimer and 25 years as an NFL assistant.
“Schotty has an exceptional understanding of offensive philosophies—where they’ve been, where they are now, and where they’re headed,” Jones said. “He’s bringing fresh energy while retaining some of the structures already in place.”
Offensive changes will also involve quarterback Dak Prescott, who remains a central figure heading into his 10th NFL season. Prescott has the support of the front office and his new head coach, who believes in his potential to thrive under a new system.
“There will be adjustments,” Schottenheimer said. “Dak’s work ethic elevates an entire organization. We see football the same way and will have extensive communication about tempo, play-action, the run game, and other areas.”
While traces of McCarthy’s tenure will remain, Schottenheimer aims to establish his own identity both on the field and in the locker room. His ultimate goal is to turn these changes into postseason success.
“Mike McCarthy left us some great pieces,” Jones said. “One of the best is Brian.”