Phil Gould’s Salary Cap Revolution Propels Bulldogs from Underdogs to NRL Title Contenders

In a recent interview with Danny Weidler, Phil Gould detailed his pivotal role in the resurgence of the Canterbury-Bankstown Bulldogs since rejoining as General Manager of Football in 2021.

Gould outlined a strategic overhaul of the club’s salary cap management, which has been instrumental in transforming the Bulldogs from strugglers to legitimate contenders for the premiership.

Upon his return, Gould spearheaded a comprehensive restructuring effort aimed at balancing the team’s financial commitments while enhancing its competitive edge. This involved astute player recruitment and retention decisions, meticulously planned within the constraints of NRL salary cap regulations.

Gould’s leadership fostered a culture of accountability and excellence within the organization, emphasizing long-term sustainability and performance improvement.

Under his stewardship, the Bulldogs underwent a deliberate rebuilding phase, prioritizing the development of young talent alongside strategic acquisitions of experienced players. This holistic approach not only strengthened the team’s on-field capabilities but also revitalized fan engagement and bolstered corporate partnerships.Gould’s tenure has been marked by a commitment to innovation and a relentless pursuit of excellence, reflected in the Bulldogs’ remarkable ascent from the lower ranks to now challenging for top honors in the NRL.

His strategic foresight and managerial acumen have positioned Canterbury-Bankstown as a formidable force in Australian rugby league, poised to continue their upward trajectory in the seasons ahead.