Dyson Names Stormzy as Global Ambassador for Dyson OnTrac™ Headphones
Dyson, the renowned global technology company, is excited to announce British musician Stormzy as its newest Global Ambassador. This collaboration highlights the impressive 55-hour runtime of the Dyson OnTrac™ headphones—showcasing how much Stormzy can accomplish with just one charge.
Stormzy is a celebrated figure in British music, known for his powerful lyrics and significant impact on the industry. His debut album, Gang Signs & Prayer (2017), made history by becoming the first grime album to debut at number one on the UK Albums Chart. The album received critical acclaim and won the Brit Award for Best British Album. His follow-up album, Heavy Is the Head (2019), reinforced his position in the music scene with hits like “Vossi Bop” and “Crown,” also debuting at number one and earning him the Brit Award for Best Male Solo Artist. His third album, This Is What I Mean (2022), continued the trend, debuting at number one and earning widespread praise.
This partnership kicks off with a captivating campaign film. Through the lens of the 55-hour runtime of the Dyson OnTrac™, we witness the fast-paced life of a rockstar—rushing to catch flights, attending events, playing games, and finding brief moments of solitude, all while working on new music. Achieving this balance requires mental focus and a strong will to stay dedicated despite distractions. That’s what makes Stormzy stand out, and the Dyson OnTrac™ headphones are there with him every step of the way.
Jake Dyson, Chief Engineer, shares: “We are thrilled to have Stormzy as our latest Global Ambassador. Our shared philosophy of pushing boundaries and striving for excellence unites us. For us, this means creating smaller motors, expanding into new areas, and solving problems. For Stormzy, it’s about exploring new musical genres, digging deeper with his lyrics, and influencing social change. It’s inspiring to see how our technology fuels Stormzy’s journey.”
Stormzy adds: “Whether I’m catching a flight, preparing for a show, or working on new music, I need to block out distractions and stay focused. The Dyson OnTrac™ headphones make it easy—they’re with me through every trip, no matter how busy or exhausting the day gets.”
Designed for ultimate focus and high-quality listening while on the move, the Dyson OnTrac™ headphones offer up to 55 hours¹ of top-tier active noise cancellation on a single charge. With fast-charging capabilities, a 10-minute charge gives an additional 2.5 hours of battery, and a 30-minute charge provides 9 more hours. The two high-capacity lithium-ion cells are placed in the headband, rather than the ear cups, for optimal weight balance during long listening sessions.
Much like Stormzy, Dyson OnTrac™ headphones excel at delivering Grime, Rap, Gospel, and more—thanks to their enhanced sound range. Equipped with advanced 40mm speaker drivers and audio signal processing that covers 6Hz to 21kHz—beyond the audible spectrum—the headphones reproduce every note, beat, and nuance. This level of fidelity is ideal for perfectionists like Stormzy, who wants to hear his music exactly as he envisioned it.
Over 2,000 Ways to Personalize: Stormzy’s Signature Style
Dyson OnTrac™ headphones come with customizable outer caps and ear cushions in various colors and finishes, allowing users to create more than 2,000 unique looks. Stormzy, known for his distinct style, has personalized his headphones with a signature combination. His preferred colorway is CNC Black Nickel, complemented by Khaki ear cushions, creating a fresh twist on his iconic look.
On Dyson.co.uk, users can explore the visualizer tool to mix and match their own custom combinations or recreate Stormzy’s signature style. To see Stormzy’s chosen colorway in person, visit one of Dyson’s Demo Stores, with locations available on the website.