NFL Analyst Recommends Cowboys Offer Ben Johnson a Massive Contract
ESPN’s Bold Proposal
ESPN analyst Bill Barnwell recently made bold offseason suggestions for NFL teams, with one of the most striking involving the Dallas Cowboys. Barnwell proposed the Cowboys offer Detroit Lions offensive coordinator Ben Johnson an eye-popping five-year, $125 million deal to become their next head coach.
Unlimited Spending on Coaches
Barnwell highlights that, while teams can’t circumvent the salary cap or purchase first-round draft picks, they face no spending limits on coaching staff. He writes, “Paying Johnson this much would be a significant investment and likely anger other teams. But NFL coaches are generally underpaid. With the Cowboys valued at over $10 billion by Forbes, Johnson could prove to be a bargain if successful. And if not, the financial loss would hardly matter to the team.”
This strategy challenges the status quo, where coaching salaries often fail to reflect their impact. For a wealthy franchise like the Cowboys, this could redefine how organizations prioritize coaching talent.
A High-Stakes Gamble
Ben Johnson has been instrumental in transforming the Lions’ offense into one of the NFL’s most dynamic units. Barnwell believes a major offer like this could help elevate the Cowboys and solidify their status as serious contenders.
Whether the Cowboys pursue Johnson remains uncertain, but such a move could reshape the NFL coaching market for years to come.