Eminem is not the plaintiff in the lawsuit. Eight Mile Style, which manages his early music catalog, filed the suit instead. It’s important to note that Eminem doesn\u2019t own Eight Mile Style.<\/p>\n
While Eminem is fiercely loyal to his home state, he\u2019s not so supportive when it comes to a Michigan Ford dealership using his most famous song to promote limited edition trucks.<\/p>\n
Eight Mile Style, which oversees part of Em’s music catalog, filed a lawsuit against LaFontaine Ford St. Clair \u2014 which owns several dealerships \u2014 over an online advertisement it launched last fall to promote a special edition Detroit Lions F-150.<\/p>\n
The ad uses \u201cLose Yourself\u201d as its soundtrack and includes a tagline: “You only get one shot to own a Special Edition Detroit Lions F-150.”<\/p>\n
It\u2019s a clever move, and the dealership may have assumed that with Eminem being a huge Lions fan, he would let it slide. But as the rapper himself would say, “Snap back to reality” \u2026 he’s not letting it go.<\/p>\n
In the lawsuit, filed in federal court, Eight Mile Style argues that the Oscar-winning track is extremely valuable, a fact they know well since it was licensed to Chrysler for a 2011 Super Bowl commercial. Eight Mile claims the legal use of the song generated millions in sales for Chrysler, so they\u2019re certainly not giving the Ford dealership a free pass.<\/p>\n
They\u2019re seeking monetary damages and want the dealership to take down the ad immediately or face further legal action. We\u2019ve reached out to LaFontaine Ford St. Clair<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Eminem is not the plaintiff in the lawsuit. Eight Mile Style, which manages his early music catalog, filed the suit instead. It’s important to note that Eminem doesn\u2019t own Eight Mile Style. While Eminem is fiercely loyal to his home state, he\u2019s not so supportive when it comes to a Michigan Ford dealership using his […]<\/p>\n","protected":false},"author":1,"featured_media":22525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,378],"tags":[],"class_list":["post-22518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-detroit-lions"],"yoast_head":"\n