Roosters Secure Groundbreaking $10 Million Deal with EV Leader BYD, Redefining Rugby League Sponsorship

The Sydney Roosters have recently secured a landmark sponsorship deal with BYD, one of the world’s leading electric vehicle manufacturers. This five-year agreement, reportedly worth $10 million, marks one of the largest sponsorship deals in rugby league history.

It positions the Roosters’ jersey as one of the most valuable assets in the NRL, underscoring the expanding influence of global brands in Australian sports.

The partnership with BYD, a Chinese automotive giant renowned for its innovation in electric vehicles, is being heralded as a new era for both brands, with the slogan “A New Energy” defining their shared vision.

The deal sees BYD taking the prominent position as the Major Partner for the Roosters, with its logo set to be featured on the front of the team’s home and away jerseys across both the NRL and NRLW competitions. This visibility extends beyond jerseys, with BYD branding also to appear on various club apparel, symbolizing the integration of this partnership throughout the Roosters’ organization.

The deal is a significant endorsement of the Roosters’ standing within the rugby league community and demonstrates the club’s appeal to major international brands. It also reflects BYD’s strategic expansion in Australia and its commitment to promoting sustainable, electric transportation.