Swindon Town boss Ian Holloway has sent a powerful message to his squad as frustration continues to grow over performances on the pitch.
The Robins have invested time and money into building a squad capable of competing at the top end of League Two, but inconsistent performances have left supporters demanding more from the players.
Holloway has already shown that he is not afraid to publicly criticise his team when standards are not being met. Following a disappointing pre-season defeat, the Swindon manager threatened to make changes to his squad and sell players who were failing to meet expectations.