On Sunday, February 9, the rapper received a strange Super Bowl advertisement in various local markets, directing people to his website.
As of Tuesday, February 11, the website has been removed, displaying an error message that says “Something went wrong” and “This store is unavailable” instead.
A representative from Shopify, which handles the website’s orders, informed PEOPLE that West’s online store “did not follow genuine commerce practices and breached our terms, leading to their removal from Shopify.”
“The online platform stated, ‘Every merchant must adhere to our platform’s rules.’”
On Sunday, Feb. 9, during the 2025 Super Bowl, a 30-second ad featuring the “Gold Digger” artist was broadcast in regional markets.
In the advertisement, he seemed to be recording himself while seated in a chair at a dental clinic.
“I used pretty much all the funds from the ad for these new teeth,” West stated while grinning, as reported by The New York Times. “Therefore, I had to capture it using my iPhone once more.”
Subsequently, the “Runaway” musician urged fans to check out his website, Yeezy.com, which, as of Tuesday, was offering just a single product — a white T-shirt adorned with a black swastika.
According to Variety, the website was offering various other products on Sunday, but by Tuesday morning, the sole item available was the shirt featuring the swastika.
West’s online store vanishing occurs merely a day after he was terminated by his talent agency due to his antisemitic outbursts online.
On Monday, February 10, in an Instagram Stories update, music agent Daniel McCartney of 33&West stated: “Effective immediately, I am no longer representing YE (formerly known as Kanye West) because of his harmful and hateful comments that neither I nor 33 & West can tolerate.”
He concluded the post by saying, “peace and love to everyone.”
On February 10, Variety reported that West’s X account was also disabled.